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FX Street

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280
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A leader & one of the oldest brands in the forex industry but FX Street had stumbled with its revamped website in 2016– affecting its readership by a decline of more than 50%. In order to understand what went wrong, I’ve conducted full user persona research of its core audience, followed by an UX assessment on areas to optimize. Based on my findings along with substantial usability testings & user interviews, remedies to UX pain-points were recommended to make design adjustments in the key parts of the user interface, and climb a long trek ahead to gain simplification(which I believe it had departed from its early success). A UX report with list of areas were mapped out, with consistent usability testings to validate hypothesis and act on facts (instead of assumptions). These are just some examples of the enhancements designed for them to apply.
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Brampton

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977
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A concept: design for Brampton, a modern luxurious hotel located in London’s Chelsea and Knightsbridge area—situated in the famous Sloane Square. While they are aiming for a luxury branded & feel, the target increase of sales through the web & app was also a priority. In the homepage, the main menu is floating with an arrow button which either wipes up/down the rest of the page’s content.
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WayToStay – Web Re-Design

I was the content manager for this web re-design project for Way To Stay, a company which offers short-term rental accommodation in Europe. It prides itself in offering unique local experiences in traveling & staying in the hot-spots all over Europe. My team consisted of 14 content writers I had managed to create engaging content & descriptions of all of the apartments (and their cities) in a style that is user-friendly and web-friendly. A total of 6 different languages were tackled, 21 cities in Europe, and over 5000 apartments were written about before the project was complete.
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General Electric’s Smart Catalog

General Electric’s Industrial Solutions had required to revamp its catalog app to serve to customers across the continents in Europe, Middle East, and North Africa. The project needed a complete new content management system built along with a responsive design (in the User Interface) to be applied in desktop & mobile apps. The apps worked in both iOS & Android devices in offline/online modes.
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Sonomarket- Leader in Pro Audio equipment

Sonomarket is one one of Europe’s leaders in professional audio equipment such as DJ turn-tables, amplifiers, etc. The industry is hyper-competitive where the price is cut-throat among whole-sale distributors and the wins/losses all happen in the internet for making that sale. The website uses a Content Management System with  customized eCommerce functionality.
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Business BCN

A webiste for BusinessBCN,  a company which produces a unique business magazine in English & Spanish which is circulated in Spain. It uses a Content Management System.
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BBL -Recruitment

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594
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A recruitment website based in London, uses a Content Management System.
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Medwinds

Medwinds is a new fashion brand which offers its own quality clothing, shoes, and accessories at the best prices. Products are commercialized & sold exclusively through the internet & other digital channels. The exclusivity online for every aspect of its business process is what sets this brand apart from the traditional retail brands.
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La Baderna

merging moving images with audio, adding effects and at times music
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Milk Digital

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576
2
An online job recruitment website targeting UK companies & specialists. The website uses a Content Management System which enables the site owner to update it 24/7.
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